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The Accounting WEbsites Blog

3 Major Problems with CPA Site Solutions

3 Major problems with CPA Site Solutions

I just did a Google search for Accounting website templates, and the first Google ad was for CPA Site Solutions.

I despise CPA Site Solutions, because it sells you one thing and delivers another.

Search for SEO for Accountants, websites CPA firms, or websites for bookkeepers, and you’ll see an array of hyper optimized landing pages and heavily funded ads for CPA Site Solutions.

Here are some questions you should be asking:

  • Is CPA site solutions good for SEO?
  • Is a CPA site solutions website high converting?
  • Will CPA site solutions generate leads with their social media posting?
  • Does CPA site solutions help with local SEO?

Here’s the deal, there are a number of major problems I have with CPA Site Solutions, but I’ll share just 3 of them here with you.

We build websites for accountants along with high converting funnels and ads, and we’d love to serve your CPA firm, bookkeeping business or tax firm.

1 - Duplicate content everywhere

First off, they are a template that is dripping in duplicate content.

If you use the common plagiarism tool called copyscape, you’ll see that with the exception of the small custom part on your home page, almost the entire website is duplicate content.

Duplicate content means it’s identical to content on other websites.

Google isn’t in the business of serving up template content that’s substantially the same as other content. Learn more about avoiding duplicate content, from Google, here.

If you want to rank for lots of keywords on Google and Bing, you need to have lots of high quality, unique content on your website that actually engages the user and invited them to read.

Your website being built of duplicate content means that Google will gloss over most of your site and probably won’t serve up many sub pages for those ever important accountant keywords.

2 - CPA Site Solutions websites are terrible to customize

If you choose CPA Site Solutions, your website will more than likely never look authentic, have engaging content or be in tune with your customers real problems or your value proposition.

Ok, but CPA Site Solutions claims that you can customize the site as much as you want.

That’s kind of true.

The pages allow you to update language slightly but changes frequently lead to destroying the aesthetic and there’s no real way to optimize for a new user interface.

Why is CPA site solutions hard to customize?

Well, it’s a template.

Seriously, they add in some customizable fields that you provide, and then they push publish. There are certainly ways to add different copy into each template, and you can hire their team to “customize” their site, but the reality is that it appears that the structure is quite inflexible.

Why does it matter?

Well, their templates are old. Like, very very old.

In fact, The templates I see on CPA Site Solutions are almost entirely the same as they were seven years ago when I first started becoming aware of what they offered. Don’t let your businesses growth be tied to a sloppy and outdated website template.

Your business deserves better.

Not only that but their templates are filled with stock imagery and outdated designs. One major factor that leads to a high converting website is to have imagery and a user interface that has an authentic look and feel for your brand, industry niche, and your team. You’re selling yourself short if you use a template that doesn’t allow you to have a highly optimized and authentic look to your accountant or CPA website.

3 - You’re on the hook to write engaging content

Let’s just assume that you’re ready to update all of the duplicate content on a CPA Site Solutions website, and you even work with their team to have it updated, you’ll still be on the hook for writing engaging sales copy and brandscripting.

What we find is that most accountants struggle with sales, and they also have opportunities to improve in their skills of identifying value and conveying value propositions.

Sales copywriting for accountants and bookkeepers is difficult.

Accountants already have a tendency to waste lots of their precious time on non-productive activities, and it’s not a natural thing for them to commit to ever valuable prospecting and selling that’s required. Accountants should be spending lots of time developing their value proposition and their overall messaging, but they usually require coaching and guidance to get it right.

If you get a website from CPA Site Solutions, and you decide to actually update the copywriting, chances are that you’re going to fall victim to the typical fails of do it yourself sales copywriting. When you get a CPA website or website for accountants from Feedbackwrench, you’re enlisting a team of highly skilled sales copywriting and positioning experts along with top-notch designers. Learn more about Feedbackwrench's process for helping businesses succeed with a high performing website, through strategy & messaging, here.

Rob from Feedbackwrench has run hundreds of B2B sales meetings during his time as a accounting firm owner, and since then, he has run hundreds or thousands of meetings for accounting firms and written hundreds of pages of sales Copywriting for Accounting Firms.

The bottom line is that you’re probably not very good at writing content that will cause visitors to become customers, and it’s probably not very high ROI activity for you to commit to.

The proof is in the pudding, take a look at some of the websites developed by the Feedbackwrench team, read the sales copywriting, and listen to the customers talk about how they’ve been able to build momentum and actually get clients.

When you check out some of the SEO case studies shown on CPA site solutions, you’ll notice a very manipulative proposition.

If you pay close attention, they start to take claim that the firms using their website products are ranking really high for keywords but they neglect to tell you how many of those pages are actually getting ranked and they don’t do a very good job of describing how local SEO actually works.

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